An Experiential Marketing campaign is an event held in a public forum that encourages guests to interact with the product or brand. It's important to reinforce the brand's identity while presenting the product or company in a new way. A successful experiential marketing event does two things - First: It makes people WANT to engage with the brand and Second: It makes people talk about, video, photograph, and SHARE their experience through social media. Usually, going viral is

S.D.J. Peterson said "Carefully laid plans aren't always the best. Somtimes, Plan B is the real dream come true." Many event planners would vehemently disagree with this statement. My colleagues and I spend so much time planning every tiny detail that it can often be frustrating to hit a snag. But, if we're honest, most event planners will let you know that Plan B is always part of a good Plan A. If we have a contingency in place for the things that are LIKELY to go wrong, ou