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August 14, 2015

An Experiential Marketing campaign is an event held in a public forum that encourages guests to interact with the product or brand. It's important to reinforce the brand's identity while presenting the product or company in a new way. A successful experiential marketin...

August 6, 2015

S.D.J. Peterson said "Carefully laid plans aren't always the best. Somtimes, Plan B is the real dream come true."

 

Many event planners would vehemently disagree with this statement. My colleagues and I spend so much time planning every tiny detail that it can often be f...

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June 2, 2015

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