An Experiential Marketing campaign is an event held in a public forum that encourages guests to interact with the product or brand. It's important to reinforce the brand's identity while presenting the product or company in a new way. A successful experiential marketing event does two things - First: It makes people WANT to engage with the brand and Second: It makes people talk about, video, photograph, and SHARE their experience through social media. Usually, going viral is the goal. Here are a few Brand Experiences that I found particularly interesting...
Sprite "showers" in Rio.
Target Race Carts
IKEA Climbing Wall
"Royal" Absolut Bus Stop
Rugby Tailgate Area By Marroitt - Travelbrilliantly.co.uk
Caribou Coffee changes a bus stop into a warming oven to pimp its breakfast sandwiches.